For the past decade the success of Google has opened up some incredible advertising mediums, most notably Google AdWords. The idea that you could spend $10 on Google AdWords and make $100 a day has made everyone interested in Internet marketing almost fanatical about trying to find ways to make this happen. There have been many efforts to try and figure it out but Perry Marshall has set the standard and is seen as the authority on making the most of the opportunity with The Definitive Guide to AdWords.
It can get expensive trying to figure out how best to utilize Google AdWords. Many have spent hundreds of dollars daily only to make a fraction of that while they learned some very costly lessonson how not to do it. What has been an even bigger struggle has been to find how to do it correctly. Those that have bought Perry’s Definitive Guide to AdWords have found a model that has taken them to where they only have to spend a few dollars to see huge profits. Every penny is turned into dollars when you use Marshall’s techniques.
In The Definitive Guide to AdWords, Perry lays out how using AdWords may be the best advertising means for you and why Google is head and shoulders above other search engines. Using AdWords is a great way to level the playing field. No longer do you have to be a big fish to hit it big. Anyone can have the number one ranking. Just because you are big doesn’t mean that you are going to get it.
If you are diligent and do some good targeted research analysis and are serious about your keyword analysis you can be rewarded big time. Perry helps you figure this out. You can find hidden markets and find ways to break through on crowded ones. You will find out if Google AdSense is right for your site and find ways to use it the best way, finding out where the best places to have it on your website is and why that is so.
Getting started with Google AdWords can be easy but you need to have high click through rates and you need to be able to convert those clicks into sales. Just because you can get people to click to your site doesn’t mean that they are going to stay and buy. You have to know how to best optimize your site so that you have a high sales conversion rate.
You also need to understand that you are playing in Google’s yard and they make the rules. Not only do they make the rules but they can, and do change them often. If you aren’t playing by their rules they can kick you out. One of the keys to success is going to be able to know what Google’s rules are but when changes are made.
There are many aspects to Google AdWords that can make it difficult to figure out. What Perry Marshall does with The Definitive Guide to AdWords is enable you to get the most out of your keywords and your advertising dollars so that you can make money online, not lose it. You will make many mistakes unless you learn what The Definitive Guide to AdWords has to teach you.
