By now you should be aware of the importance of digital delivery. Being able to deliver your products digitally allows you to rid yourself of the worries of shipping charges and storage space. Additionally, your customers feel more reassured as they get what they pay for as soon as they pay for it.
Information products like eBooks and special reports are the usual items sold by most Internet marketers. But, these are not the only types of information product you could sell. There are others, of course, which may require a little more skill to create but can prove very profitable nonetheless.
Let’s take a look at other information products which you could sell online:
Video Products
Since a large number of your prospective customers are now able to connect to the Internet via cable or broadband, delivering bigger files has become less of an issue these days compared to how it was two or three years ago. However, only a few Internet marketers offer video products currently, so there is a sizable market for you to exploit.
Video products may come in the form of tutorials, web documentaries or even entertainment. You could use the conventional way of filming your subjects with a digital camcorder and editing, to be presentable enough for sale, using a variety of video editing software applications which are available in the market today. Or, if you’re planning on presenting web tutorials, you could simply download any screen capture device and use your mouse cursor as a pointer to guide your viewers through the subject of the course. In which case, you could also download any sound recording device to complement such a video with audio lessons.
There’s a chance that your customers can only access the Internet through a 56k modem. You could choose to divide the video file into smaller files, and label them appropriately, so that your customers can download them in manageable batches.
Audio Products
Audio products are quite easy to prepare. There are a lot of audio recording devices available for download, some better than others. But, you must be prepared before you start speaking and a concise script of the things you want to say is essential.
Likewise, the format you wish to make available is an essential concern too. Try to aim for an mp3 file format to make the recording more compressed for easy download. Better yet, using RSS 2.0 technology, you could create what they call a podcast. That is, downloadable audio for iPods and some RSS readers. This is an amazing file format, as you can record hours upon hours of audio without worrying about file size.
Podcasting will also allow your visitors to download the audio files you have prepared, so that they can listen to them later on. With the growing popularity of portable media devices like the Apple iPod and other mp3 players, downloading podcasts have also become popular. People may want to listen to something while they’re stuck in traffic or waiting for their flight.
Other Products
The thing with unconventional information products is that there is no limit as to what form they can take. Your are only limited by your imagination and creativity. Just make sure the products you come up with are capable of convenient digital delivery and you’re all set to go.
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