Tag Archives: Internet Marketing

Benefits Of Being An Affiliate Marketer

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Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant’s products by linking to the merchant’s website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.

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An Introduction To E-Commerce

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This introduction to e-commerce will help you understand the different types of e-commerce, as well as  its advantages and drawbacks.  E-commerce is all around us, it has been for years, even long before the Internet.  Starting in the ’60s, businesses began sharing files and information with each other electronically, the very first form of e-commerce.  With the Internet, people gained the ability to purchase goods and services from businesses and each other, electronically.  All these make up the face of e-commerce today.

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The Ultimate Internet Marketing Technique?

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Most people think marketing’s just advertising or selling goods and services. Advertising and selling are part of it, but not the whole picture. Marketing is everything involved in identifying the wants and needs of a targeted group of customers, and then doing what it takes to satisfy those customers.

Of course, you’ll have competitors trying to do the same thing better than you. You’ll do market research on customers and analyze their needs. You’ll use what you learn to make decisions about designing your product, pricing, promoting (including advertising), distributing and trying to sell your product.

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10 Reasons Why People Fail At Internet Marketing

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It is estimated that approximately 95% of people fail online, lose money, or never make a penny from Internet marketing….. and that’s not just some made-up statistic to get your attention. If I had a dollar for every time a ‘would-be’ marketer asked my advice about where they’re going wrong……

Internet marketing is one of the fastest-growing and profitable businesses today. It is an excellent way for anyone to start a small business with little investment, no overhead and high profit margins. Anyone can get up and running with an online business in hours. Sounds like an easy way to make money, doesn’t it? Compared to other offline small business ventures, it is.

Yet Internet marketing failures still vastly outnumber those who have succeeded in Internet marketing. For every story you hear of someone making $10,000 a month at Internet marketing there are hundreds of untold stories of those who failed to make a profit or only made a few dollars and then quit. Why do so many fail when the potential to succeed is high?

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You Need Your Own Website Whether or Not You Sell Online

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Whether your business exists solely on the Internet or in a traditional bricks-and-mortar store, you will benefit from an online presence. Customers, potential employees or business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer from your website.

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New Internet Marketing Force Imminent

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MasterKey My MasterKey Corporation’s soft launch will focus on the publication of a number of niche websites covering a wide range of topics.

These websites will also promote the MasterKey Club. Membership of the club will, initially, be FREE and subscribers can use our unique affiliate programme to earn extra cash.

Anyone interested in having their own niche website, with a view to turning a hobby or interest into profit, will be able to subscribe to our ‘My Niche Website’ service. More on this later.

At the same time the MasterKey Directory will offer FREE advertising to all businesses, wherever they are in the world.

The MasterKey ’empire’  will be huge, so watch this space for further announcements.

SALES TIPS – COLD CALLING

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This is not for the feint hearted. You need to be thick skinned and have, or develop, an immunity to rejection. This having been said you need to remember that people buy from people and this is the most effective form of marketing.

You may not get to speak to the decision maker first time round but you should be able to establish their identity (name and position) and contact details (personal e-mail address or direct telephone number). Ask for their business card.

In any event you should get to know the receptionist so that they know you next time you call. Also, leave your business card and a leaflet, with a request for them to be placed on the decision maker’s desk.

Cold calling works best (is more efficient) where you have a number of businesses in the same vicinity such as a high street or shopping arcade, a business park or industrial estate.

You can increase your chances of success by doing a bit of research first. Spend some time over the week-end, when less people are about, assessing prospect’s premises – the better presented / tidier they are, the more business like the owner is likely to be.

Marketing Tips

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I run successful businesses and the following is a ‘check list’ of my approach to marketing with a view to developing and continuously improving these businesses.

The focus is always to:

Attract more new customers

Increase the average sales amount

Make my customers buy from me more often

Keep my customers for life

In developing a marketing plan I:

Understand my market and competition

Understand my customer

Pick a niche

Develop my marketing message

Determine my marketing medium(s)

Set sales and marketing goals

Develop my marketing budget

To attract customer referrals I:

Give excellent customer service

Add value to customer requirements

Resolve customer complaints promptly

Introduce business to my customer, whenever possible

Seek out their business associates

Get to know their interests and family

Whenever possible I exceed customer expectations by:

Confessing to non-critical flaws

Apologising for my mistakes

Offering free /discounted services or advice guides

Keeping them informed at all stages

Recognising them (and their family) in public

Giving them a small gift of appreciation

Contacting them periodically for feed-back