Most people think marketing’s just advertising or selling goods and services. Advertising and selling are part of it, but not the whole picture. Marketing is everything involved in identifying the wants and needs of a targeted group of customers, and then doing what it takes to satisfy those customers.

Of course, you’ll have competitors trying to do the same thing better than you. You’ll do market research on customers and analyze their needs. You’ll use what you learn to make decisions about designing your product, pricing, promoting (including advertising), distributing and trying to sell your product.

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